Chapter 1 · Sound familiar?
It worked. Then it got complicated.
At first, growth felt simple. A launch landed. An ad took off. Revenue moved.
So you did the sensible thing and hired help. A strategist for the plan. An agency for the ads. A freelancer for the creative. Someone else for email.
Now you have four dashboards, four monthly reports and four good reasons last month was flat.
Your ROAS drops the week your best ad gets tired. Your funnel leaks, and nobody can tell you where.
And the only person connecting the dots is you, late at night, in a spreadsheet.






