When it comes to marketing, everyone wants my business to maximize its return on investment.

What ROI Stands For?

• Return on Investment.

How ROI is Calculated?

ROI = Net Profit/Investment​×100

But! with so many channels or freeview channels available: QM Email, SEO, paid ads, influencer marketing, and more… How do you know which one delivers the best results?

The "best" marketing strategy or best marketing campaigns depend on your business type, target audience, budget, and goals. Let’s break them down:

1. Email marketing:

Email marketing consistently ranks as the top performer when it comes to return on investment. According to recent studies, businesses can expect an average return of $36 to $42 for every $1 spent on email marketing. WOW! And for that, there are so many email marketing agencies giving services.

It works because:

• It’s direct and personalized, you can segment your audience for personalized messaging.

• It doesn’t require a lot of ongoing expenses compared to paid ads.

• You’re reaching people who already showed interest.

• Automation tools nurture leads without constant effort.

Best for: E-commerce, SaaS, B2B, and subscription-based businesses.

2. Search engine optimization (SEO):

SEO stands for Search Engine Optimization, SEO may take time to show results, but its return of investment is unmatched in the long run. Once your content ranks on Google, it brings in organic traffic 24/7 without ongoing ad spend. SEO continues driving free organic traffic for months or even years.

It works because:

• Ranking high on Google leads to consistent visibility, hence credibility.

• Customers trust organic results more than paid ads.

• People searching for your product/service are ready to buy.

Best for: businesses with long sales cycles, local businesses, and content-driven brands.

3. Pay-Per-Click (PPC) advertising:

PPC stands for Pay-Per-Click. Google Ads and other PPC platforms offer immediate results and precise targeting. However, it’s easy to burn through your budget without a proper strategy. The return on investment depends heavily on your industry (legal and finance keywords can cost $50+ per click), but when campaigns are optimized, they can deliver strong results.

It works because:

• You don’t have to wait for SEO rankings.

• You can reach users based on demographics, interests, and behaviors and also target high-intent users.

• Easily track conversions and adjust budgets resulting in fast, measurable results.

Best for: E-commerce, lead generation, and time-sensitive promotions.

4. Content Marketing:

Content marketing, whether it's blogs, videos, podcasts, infographics, or eBooks, is all about creating real value for your audience. While it may not always show a direct or immediate return on investment, it plays a powerful role in fueling brand awareness, building trust, and improving SEO.

In fact, companies that blog receive 55% more website visitors than those that don’t. That’s not just traffic, it’s opportunity.

It works because:

• Helps potential customers make informed decisions leading to credibility.

• More content = more chances to rank for keywords.

• High-quality content keeps working for you months or even years later and also feeds your email marketing, social media, and even sales funnels.

Successful content marketers generate 3 times more leads than paid advertising, while spending 62% less.

Best for: B2B, SaaS, and businesses with complex products or services where education and trust are key drivers in the customer journey.

So,

Which marketing strategy should you choose?

There’s no single "best" strategy, it depends on your goals, budget, and timeline. And the winning formula is to actually combine them all strategically.

Monitor results, continuously improve, and focus your efforts on what connects best with your customers!